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As a marketing strategy for increasing a site's relevance, An Search Engine Optimization (SEO) considers how search algorithms work and know what people are looking for. An SEO's efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could stop search engine indexing programs from fully spidering a site. Other, more helpful stuff may include adding unique content to a site, and making sure that the content is easily indexed by search engine robots, enabling the site to look more appealing to users.
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