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Online marketing began as an extension of offline marketing campaigns: press releases and brochure-like websites that failed to engage with customers. But the rise of social websites, particularly blogs, turned online marketing into an ongoing conversation between you and your customers. If you still have doubts about YouTube's value to your business, bear in mind that YouTube is not simply a place where idle web users seek entertainment: it's also the world's second largest search engine, outranked only by Google itself.
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