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More than one-half (53%) of Australian and New Zealand businesses have completed or partly completed an analytics / big data project, and these businesses have done so to increase sales, better understand markets, and increase customer intimacy.
However, the move to analytics / big data is far from universal. A large rump of businesses have no near-term plans to leverage the capability of analytics / big data. They are at risk of being out-performed by analytics / big data early adopters.
The early adopters indicate they will continue to increase their analytics capabilities in 2013 and beyond. To learn the key findings of the research, download your copy now.
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