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About 17 results
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Rolling video into social media
Online video is poised to take social media to new levels of engagement and is reported to increase landing page effectiveness while lowering bounce rates.
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The slippery slope of enterprise social media policies
Ask legal counsel to review your social media policies. If your company doesn't have a social media policy, are you certain you want one?
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Peering behind the shroud of online and social media privacy
The privacy landscape online and on social media is being affected by more than governments, and even the idea of privacy rights on social media may be exaggerated.
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Pros and cons of outsourcing social media
Fewer businesses are outsourcing social media tasks but when they do, they tend to favor outsourcing design and development, content creation, and analytics.
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Discovering the phantom costs in social media
Experts weigh in on the phantom costs associated with social media campaigns that you may be overlooking. Time is one example of a business expense you may not consider.
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U.S. states lining up to limit employer access to personal social media accounts
As U.S. state governments continue restricting employer efforts to study employees' and job seekers' personal social accounts, employers might need to review policies to ensure the...
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Putting social into a B2B perspective
Before investing resources in social media, B2B businesses should determine where their audience spends the most time online in order to pinpoint which platform will offer the most...
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Complexity, skills, experience lie at heart of mobile testing shortfall
Mobile testing is challenging enough to warrant outside help and thorough enterprise assessments.
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Tracking down the right social media management tool
Get highlights on five social media management tools that could work for a variety of businesses.
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LinkedIn company pages: Get a good return on your social media investment
After deciding to have a company page on LinkedIn, use the tips here to gain some social media leverage.