About 41 results
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Using Big Data to establish market dominance
Successful companies let business questions drive big data discoveries; unsuccessful companies ask Big Data to uncover business insights. Don't fall into the same traps as your pre...
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Leadership requires that you don't get caught in thoughtless execution
There's more value in defining a problem that there is in solving it. Make sure your big data team is asking the right question before it starts developing an answer.
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Data science management and the post, lever, and balance method
Scope, time, and people are the interwoven dimensions that comprise any project, program, or strategic outcome.
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Let maturity and evolution determine where the data science team reports
The size and maturity of your organization has a lot to do with how your data science team should be structured.
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Measure actual customer behavior using big data analytics
Discover how measuring actual customer behavior instead of behavioral intent can dramatically increase your marketing effectiveness.
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The best big data strategy is the strategy that keeps adapting
If human behavior undergirds your big data strategy, you must constantly be on alert for a shift in how your target is behaving.
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Don't draw strategic conclusions from the wrong marketing data
If you're not careful, the data you're collecting for your marketing analysis may be telling you the wrong story about your target market.
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Call in a Black Belt to manage your big data analytics team
Even though it's tempting to embrace the latest and greatest theories on management, sometimes a leader needs to go old school to get the job done.
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Use big data analytics to identify and retain your best customers
A big data strategy should include using analytics to identify your best customers and then offering them a free service to engender loyalty.
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Why samples sizes are key to predictive data analytics
In order to use big data for predictive analytics, you must take sample sizes seriously and understand the risks about sampling assumptions.