Searched for: "case study marketing spending effectiveness"
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About 71 results for "case study marketing spending effectiveness"
Innovation offices are US government entities specifically tasked with catalyzing and enabling improvements. IBM researchers are optimistic about the approaches, though cite possib...
Lindsay Crudele tells TechRepublic about the importance of social media in everyday government processes, and especially during emergencies like the Boston bombing.
Google Fiber has established gigabit internet in three US metro areas, with nine more targeted for the near future. Our research has turned up the metros most likely to be targeted...
As nations spend billions of dollars stockpiling digital weapons and tension grows between them, the risk of world cyber warfare has suddenly turned offensive.
The Open Data 500 study is an index of US companies using open government data to generate business and develop products. Read our interview with Joel Gurin, the project's director...
Microsoft's redemption song in Africa: Catalyzing tech revolutions on the world's least connected continent
Africans are taking control of their own destiny in technology, and Microsoft is no longer just giving away software but using its resources to fuel innovation fires instead.
Memes pwn the web: What Lolcatz, Tron Guy, and Doge tell us about ourselves and the future of humanity
If you want to know how memes came to dominate the web, how they may evolve into "temes," and why they may hold the secret to the future of life on earth, then you better read this...
How Aaron Levie and his childhood friends built Box into a $2 billion business, without stabbing each other in the back
One of the most hotly-anticipated tech IPOs of 2014 is run by four childhood classmates who grew up and built a cloud computing juggernaut during their 20s.
If you're looking for the rise the next Silicon Valley, the place to watch is the Negev region in Israel. Its new cybersecurity juggernaut is breaking new ground in public-private ...
Before investing resources in social media, B2B businesses should determine where their audience spends the most time online in order to pinpoint which platform will offer the most...