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About 40 results for "fundamentals of marketing through games"
Don't lose customers by overpromising and underdelivering because of weak predictive analytics. Here are tips on benchmarking and improving your predictive capability.
How Aaron Levie and his childhood friends built Box into a $2 billion business, without stabbing each other in the back
One of the most hotly-anticipated tech IPOs of 2014 is run by four childhood classmates who grew up and built a cloud computing juggernaut during their 20s.
IT is being driven by the onslaught of Big Data, mobile, social, and cloud technologies. If IT fails at this, the entire business is at risk. On the other hand, if it's done right,...
IBM Watson: The inside story of how the Jeopardy-winning supercomputer was born, and what it wants to do next
IBM Watson wowed the tech industry and a corner of U.S. pop culture with its 2011 win against two of Jeopardy's greatest champions. Here's how IBM pulled it off and a look at what ...
When a contractor is working on one or more of these protected programs and attempts to transition to mid-size status, can technology innovation be a tool for greater competitivene...
Scott Lowe names the three factors that he thinks will change the look of the 21st century data center.
There's no benefit to mankind and it fails to create one iota of real value...
The history of the roleplaying game industry in general, and the Dungeons and Dragons game in particular, serves as an interesting case study in the relative benefits of openness i...
WikiLeaks is not the danger to national security that many people think it is. It is merely the superficial manifestation of the real danger: the naive belief that secrecy is secu...
In this interview, Jake Gostylo, author of The Great Land Grab game for Android phones, discusses his experience writing mobile applications and offers advice about getting into ap...