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About 39 results for "segmentation advertising and prices"
The 2012 Obama campaign took data-driven campaigning to a new level. In the future, more campaigns will leverage data to decide how to influence you to vote.
In India, one of the world's most attractive smartphone markets, a phone for the masses has to be priced considerably less than $100.
Legacy relational databases can't cope with big data demands, so Splice Machine built a Hadoop-based alternative for running operational, real-time applications.
Data brokers collect data from numerous sources for everyone in the US. It is alarming how much data is collected and the potential for security breaches, particularly from wearabl...
Activity trackers and smartwatches are showing strong growth and, according to a new study, fewer people are discontinuing use after the novelty wears off.
Rackspace, a "premium prices for premium service" cloud platform provider, is not playing against Google, Amazon, and Microsoft on the level of their recent price slashes. Find out...
Saritha Rai discusses Apple's delicate balance of maintaining premium branding while offering customer-friendly pricing and gaining market share in India.
The FTC may be looking into some of Google's online advertising strategies. Find out why and what this could mean for Internet ads.
In-house file servers can carry a hefty price tag, but that does not always mean Google Drive can alleviate these costs.
Google Glass is coming and it has generated a lot of buzz among the consumer crowd. But what does it mean for businesses?