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About 90 results for "target audience profiling plan"
More and more social media platforms are adding "buy now" buttons, bringing commerce right to social pages. Here's what brands should keep in mind before adding a button.
Rachel Tipograph was Gap's youngest executive. Now she's bringing her digital and social insights to a brand new venture of her own.
Verizon's PrecisionID allows Verizon and advertisers to profile those who use Verizon data networks, and there's no opting out. But here's how to block it.
Innovation offices are US government entities specifically tasked with catalyzing and enabling improvements. IBM researchers are optimistic about the approaches, though cite possib...
There's a lot to be gleaned from social media interactions. Here are 10 free tools for analytics.
FCC CIO David Bray talks about the challenges of updating the agency's IT infrastructure, which has been challenged to ingest more than three million comments about net neutrality.
Barriers to audience-based ads are falling due to advances in programmatic media. eXelate's CEO talks about the marketing firm's consumer data management and marketplace platforms.
Several years after implementing a unique social media strategy across the company, EMC has taken another step forward with a big initiative to empower more employees.
Here's how you can take advantage of social media's most high-profile real estate.
Younger fans are leaving stadiums when they can't get connected, so sports teams are finally embracing technology as a way to improve the fan experience and increase the team’s bot...