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Watch this webcast to learn about four proven strategies for stopping security threats. The web can be a scary place, but with the right tools and a good plan, you don't have to be scared. Watch now to learn more.
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White Papers
Mobile Phones and Outdoor Advertising: Measurable Advertising
March 24, 2011 12:00am PDT
Online advertising is the fastest growing advertising medium, not least because it can track not only how long someone was on a webpage with an advertisement but also how many times someone...
Provided by: Institute of Electrical and Electronics Engineers
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White Papers
The Issues of Effectiveness of Advertisement Communication Process: A Case Study of Lithuania Consumers
June 9, 2009 12:00am PDT
The goal of this paper was to disclose the core of the advertising research based on the psychological aspects by acquainting with the nature of advertising research and revealing the importance...
Provided by: Kaunas University of Technology
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White Papers
Social Advertising Intelligence: How to Reach Consumers With Active Advertising
October 3, 2008 12:00am PDT
Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less effective than before. To adapt to this change, advertisers need to use more...
Provided by: Xtract
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White Papers
From Subservient Chickens To Brawny Men: A Comparison Of Viral Advertising To Television Advertising
May 1, 2006 12:00am PDT
This paper sought to examine and define a division of Electronic Word-of-Mouth (eWOM) known as viral advertising. Representing the first empirical effort to investigate the content of, and...
Provided by: American Academy of Advertising
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Software
Internet Advertising Calculator 1.0 (Mobile)
October 14, 2009 12:00am PDT
The Internet Advertising Calculator will allow you to quickly compute internet advertising calculations. Just enter two of three fields below (Advertising Cost, CPM or Cost Per Thousand...
Provided by: FQ Publishing
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White Papers
Types of Advertising: How to Test Your Advertising
August 2, 2006 12:00am PDT
The author's first rule of advertising is, "Advertising must be an investment not an expense." In simple terms advertising has to not only pay for itself but make a profit for the business just...
Provided by: Eagle Marketing
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White Papers
How Often Should You Advertise?
May 5, 2009 12:00am PDT
Length of commitment is one of the questions advertisers often wrestle with when signing up for advertising. Some advertisers want to run one or two ads to gauge the effectiveness of the medium....
Provided by: NearbyNews.com
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White Papers
The Effect Of Advertising And Deceptive Advertising On Consumption: The Case Of Over-The-Counter Weight Loss Products
July 30, 2010 12:00am PDT
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. They study the market for over the-counter (OTC)...
Provided by: Cornell University
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White Papers
DETECTIVES: Detecting Coalition Hit Inflation Attacks in Advertising Networks Streams
May 12, 2007 12:00am PDT
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise their products,...
Provided by: Association for Computing Machinery
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White Papers
Targeting In Advertising Markets: Implications For Offline Vs. Online Media
March 1, 2010 12:00am PST
The authors develop a model with many heterogeneous advertisers (products) and advertising markets (media). Each advertiser has a different consumer segment for its product, and each medium has a...
Provided by: Yale University
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Software
Advertisement ROI 2.1 (Mobile)
September 16, 2009 12:00am PDT
Not all advertisement expense are profitable. Did you ever did any analysis to calculate your return on advertisement expense? If not, try out this simple and easy to use app. Advertisement ROI...
Provided by: GoldStar App
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White Papers
Paying To Remove Advertisements
February 13, 2009 12:00am PST
Media firms sometimes allow consumers to pay to remove advertisements from an advertisement-based product. The authors formally examine an ad-based monopolist's incentives to introduce this...
Provided by: Research Institute of Industrial Economics
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White Papers
Cross Media, Print, And Internet Advertising
May 18, 2006 12:00am PDT
Publishers are actively selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure internet and print...
Provided by: Ludwig-Maximilians-Universitat Munchen
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White Papers
Advertising Marketing Online
March 10, 2006 12:00am PST
The websites below offer the best in advertising marketing online, marketing, advertising, internet marketing and advertising, email marketing, online advertising, free advertising and more. A...
Provided by: Developer Shed
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White Papers
Enabling Ecosystem for Mobile Advertising in an Emerging Economy
December 1, 2009 12:00am PST
Escalating cost of reaching out to new consumers makes advertisers seek ways to retain current consumers by forming closer relationships with them. One approach is by tailoring products, services...
Provided by: Monash University
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White Papers
Getting Results From Digital Advertising
August 1, 2009 12:00am PDT
Businesses are overwhelmed with a plethora of digital advertising options. There are opposing claims and anecdotes about its effectiveness. Is online advertising losing its charm? Will investing...
Provided by: Genii Group
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Software
The Essential Marketing and Advertising Dictionary 1.0.1 (Mobile)
July 3, 2009 12:00am PDT
From The Essential Marketing and Advertising Dictionary (By Jerry M. Rosenberg - Sphinx Publishing)The Essential Marketing and Advertising Dictionary app is an up-to-date, authoritative reference,...
Provided by: Sourcebooks, Inc.
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White Papers
Advertising Tips For Small Business- How To Set Up Your Next Advertising Campaign
May 29, 2010 12:00am PDT
Anything and everything in business can be a discovering activity and advertising and marketing is not a different. Advertising promises attain brand new possible website visitors and set up a...
Provided by: SooperArticles
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White Papers
On-Line Brand Advertising Using Social Networks Based On User-Generated Content
November 21, 2008 12:00am PST
This paper is about brand advertising on the web, and about a method for taking advantage of user-generated content on social-networking sites (and beyond) to improve on-line advertising....
Provided by: Stern School of Business
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White Papers
A Practical Application of Differential Privacy to Personalized Online Advertising
March 30, 2011 12:00am PDT
Online advertising plays an important role in supporting many Internet services. Personalized online advertising offers marketers a way to direct ads at very specific audiences. The vast body of...
Provided by: Bar-Ilan University
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WebcastsControlling Applications: Reduce Risk and Improve Productivity on your Network
Sure, malware and viruses slow you down, but so do the applications you installed yourself. Tune in to this live webcast for information on how to put these applications in check and learn about five strategies for application control.
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Controlling Applications: Reduce Risk and Improve Productivity on your Network
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Rethink Your Storage With IBM
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Live Webcast: 3 Simple Steps to Better Patch Security
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