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advertising measure
(110 results)
White Papers, Webcasts, and Resources
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For some businesses, their active directory is a life blood. In order to protect it, you'll need to make sure your active directory is safe. Check out this case study of Amway to see how they handled their active directory safety.
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White Papers
Mobile Phones and Outdoor Advertising: Measurable Advertising
March 24, 2011 12:00am PDT
Online advertising is the fastest growing advertising medium, not least because it can track not only how long someone was on a webpage with an advertisement but also how many times someone...
Provided by: Institute of Electrical and Electronics Engineers
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White Papers
Retail Advertising Works! Measuring The Effects Of Advertising On Sales Via A Controlled Experiment On Yahoo!
November 18, 2008 12:00am PST
A randomized experiment performed in cooperation between Yahoo! and a major retailer allows to measure the effects of online advertising on sales. The authors exploit a match of over one million...
Provided by: New York University
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Webcasts
Ways To Measure Your Advertising Campaign
January 1, 2011 12:00am PST
How do you know if your ad campaign is effective? Advertising is one of those areas in which it is difficult to produce results in the form of numerical data. Online advertising is very...
Provided by: iEntry
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White Papers
Beyond Impressions And Clicks: New Metrics For Measuring The Effectiveness Of Display Advertising Campaigns
February 1, 2010 12:00am PST
With recent studies showing that fewer people are clicking on display ads, advertisers are looking for new ways to accurately measure the effectiveness of their display advertising campaigns....
Provided by: Channel Intelligence
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White Papers
Performances And Measurement Of Integrated Marketing Communications (IMC) Of Advertisers In Thailand
January 1, 2011 12:00am PST
This paper is aimed to examine the relationship between IMC management in organizations of advertisers in Thailand and their performances, and to find the indicators suitable for measuring the...
Provided by: Kasetsart University
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White Papers
On-Line Brand Advertising Using Social Networks Based On User-Generated Content
November 21, 2008 12:00am PST
This paper is about brand advertising on the web, and about a method for taking advantage of user-generated content on social-networking sites (and beyond) to improve on-line advertising....
Provided by: Stern School of Business
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White Papers
Banner Ads Click With Consumers: Online Advertising For Customer Retention
January 1, 2010 12:00am PST
Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds...
Provided by: University of Chicago (Booth)
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Research
Advertisers Face TV Reality
April 14, 2006 12:00am PDT
Forrester and the Association of National Advertisers surveyed 133 national advertisers representing almost $20 billion in ad spending. More than three out of four told us that traditional...
Provided by: Forrester Research
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Software
AdRuler 1.0 (Mobile)
November 12, 2009 12:00am PST
AdRuler is a reproduction of the Newspaper Publishing ruler - a must for anyone buying Newspaper Advertising or working in Newspaper Layout. Business owners who advertise in any Newspaper should...
Provided by: iStretch
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White Papers
Beyond Advertising: Choosing A Strategic Path To The Digital Consumer
March 3, 2009 12:00am PST
Today, the distinctions between advertising and marketing have blurred, as new forms of communication combine the ROI-characteristics of direct marketing with the brand characteristics of...
Provided by: IBM
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Discussion Threads
Research throws light on affect of ads on memory
August 23, 2007 4:00am PDT
Research throws light on affect of ads on memory article root True true The Internet is now quite the haven for advertisers with interactive advertisements possible and best of all,...
6 Started by links@... | Latest comment by pr.arun@...
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Software
Reflex Test 1.3.6 (Mobile)
December 5, 2011 12:00am PST
Measure the reaction rate.There are two different games.[Fast push] Tap the button turns red! Measures the time until the tap.[Kinetic vision] 12 Tap the button turns red! Measures the time until...
Provided by: in-trinity
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White Papers
Five Common Mistakes In A PPC Campaign
January 1, 2011 12:00am PST
Pay-Per-Click (PPC) is the current in-demand online advertising strategy that has been growing as the most fastest and sought after. Due to its popularity and the fact that it delivers results...
Provided by: Webmarketing123
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White Papers
The Absolute, Relative, And Incremental ROI Of DTC Digital Marketing
October 7, 2010 12:00am PDT
The pharma industry was spoiled. Back in the early days of DTC advertising, the industry had a unique opportunity that had been available to few industries before it: The chance to really measure...
Provided by: Manhattan Research
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White Papers
Interactive Advertising: A Surefire Bet
January 1, 2010 12:00am PST
Spanish companies are more and more often putting stock in this alternative form of advertising due to the low costs involved and positive results, as well as the fact that they are completely...
Provided by: IESE School Of Business
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White Papers
The Renaissance Of Outdoor Advertising: From Harlem To Hong Kong
July 20, 2009 12:00am PDT
Outdoor advertising growth results from technological advances seen primarily on two fronts. First a rating measurement system for outdoor advertising, launched in 2004, is widely available and...
Provided by: City University of New York
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Downloads
GpsGolfMapLite 1.1.0 (Mobile)
November 22, 2011 12:00am PST
This application is a distance between current position and target can be easily measured.Display the current position on map using GPS.Measure the distance between the current position and the...
Provided by: kagoturi
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Case Studies
BBM Canada Improves Forecasting Accuracy, Saves Costs With SAS
June 1, 2009 12:00am PDT
BBM Canada, founded in 1944 as the not-for-profit Bureau of Broadcast Measurement, conducts audience research across the country to provide this information to its members, who include television...
Provided by: SAS Institute
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White Papers
Understanding Advertising Adstock Transformations
March 11, 2008 12:00am PDT
Advertising effectiveness and Return On Investment (ROI) are typically measured through econometric models that measure the impact of varying levels of advertising Gross Ratings Points (GRPs) on...
Provided by: Munich Personal Repec Archive
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White Papers
Widget Marketing Metrics That Matter
December 11, 2007 12:00am PST
When comScore launched its Widget Metrix Service, the industry was served notice that widgets are big. One hundred and seventy-seven million strong across the world wide web. Widgets aren't just...
Provided by: iMedia Communications
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White PapersBusting the Myth of Email Encryption Complexity
Read this white paper to learn why email encryption doesn't have to be as complicated as victims of data theft would have you think. Watch as the myth of email encryption complexity unravels before your very eyes.
From Symantec -
White Papers
Busting the Myth of Email Encryption Complexity
From Symantec -
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Eco-mode: Benefits and Risks of Energy-saving Modes of UPS Operation
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Webcasts
Live Webcast: Transforming Business Productivity and Collaboration with Microsoft Office 365
From Microsoft
