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digital marketing
(1207 results)
White Papers, Webcasts, and Resources
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Software
Quick Win Digital Marketing 1.0 (Mobile)
February 16, 2010 12:00am PST
Quick Win Digital Marketing: Answers to your top 100 digital marketing questions.QUICK WIN DIGITAL MARKETING is aimed at marketers, entrepreneurs and business managers who want to understand and...
Provided by: Oak Tree Press
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White Papers
Bringing Clarity to the Digital Marketing Landscape
May 19, 2011 12:00am PDT
Learn what's possible with today's sites, who's in charge, and why dynamic brands are putting their sites at the center of their digital marketing strategy. At Avanade, the authors are proud to be...
Provided by: Avanade
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White Papers
Everything You Need to Know About Digital Marketing
November 20, 2009 12:00am PST
Digital Marketing involves the use of website and associated marketing tools to promote business online. Blogs, forums, news and newsletters, are powerful ways to inform and engage visitors. But...
Provided by: bwired
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White Papers
Master In Digital Marketing
August 24, 2010 12:00am PDT
Highly fragmented consumer segments are becoming harder to reach than before. As technology is changing at the speed of light, new marketing and communication tools are constantly appearing. The...
Provided by: IE Business School
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Software
Quick Win Digital Marketing Lite 1.0 (Mobile)
March 10, 2010 12:00am PST
QUICK WIN DIGITAL MARKETING LITE: Answers to your top 20 digital marketing questions - a selected-content edition of QUICK WIN DIGITAL MARKETING.
Provided by: Oak Tree Press
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White Papers
Digital Marketing Measurement Fundamentals Strong, Tactical Implementation Lagging
October 9, 2009 12:00am PDT
As digital continues to supplant offline media as the driver of corporate and business marketing, organizations seeking competitive advantage will need to do more than employ marketing measurement...
Provided by: WebTrends
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White Papers
Filling The Standards Gap In Digital Marketing Measurement
May 5, 2009 12:00am PDT
2009 may well go down as the year that digital supplants offline media as the driver of corporate and business marketing. One study, by Chief Marketing Officer Council, found that spending on...
Provided by: WebTrends
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Podcasts
Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign
November 9, 2010 12:00am PST
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by: Microsoft
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Webcasts
TechNet Webcast: Learn How to Use SharePoint 2010 to Manage Your Digital Marketing Campaign (Level 100)
October 9, 2010 12:00am PDT
The current economic climate and the shift of marketing from traditional media to Internet-based digital marketing are driving companies to invest heavily in their Internet assets. Microsoft...
Provided by: Microsoft
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Webcasts
Webinars as Part of a Digital Marketing Strategy
January 1, 2010 12:00am PST
Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them...
Provided by: Adobe Systems
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Software
Rutgers CMD Mini-MBA: Digital Marketing 1.2 (Mobile)
September 30, 2010 12:00am PDT
A paradigm shift in marketing today stems from technology advancements that are producing a new class of super-informed, highly empowered consumers. As products like tablet computers increasingly...
Provided by: Rutgers CMD
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White Papers
Digital Marketing: The CMO Perspective
September 22, 2009 12:00am PDT
The modern marketing manager faces several challenges today, but the most complex remains amongst the most perennial - how best to propagate awareness of his product or service, in a manner that...
Provided by: IMA
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White Papers
How Poor Metrics Undermine Digital Marketing
October 1, 2008 12:00am PDT
The Web is the most measurable medium in the history of marketing. Now all that's left is figuring out how to measure it. The rapid growth of online advertising hides a serious challenge: the...
Provided by: McKinsey & Company
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Case Studies
Spanish Media Firm Grows Audience With New Digital Marketing Push
April 1, 2010 12:00am PDT
Telecinco is one of the major broadcasting companies in Europe, providing customers with a rich array of news, entertainment, and sports coverage. To retain its leading position in the market,...
Provided by: Microsoft
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White Papers
3 Steps To Measure And Optimise Digital Marketing
November 20, 2007 12:00am PST
There are multiple ways to approach the increasingly asked question, "How do I measure and optimise my digital marketing investment?" One way is to start from the beginning, and ask, "What is the...
Provided by: iMedia Communications
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Webcasts
Business Answers: Setting Up Your Business & Managing Digital Marketing
January 30, 2011 12:00am PST
An attorney and chair of the New York City advisory board of Astia, and the editor of Inc.com and deputy editor of Inc. Magazine, answer viewer questions about how to set up your business and the...
Provided by: American Express Company
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Webcasts
Debating The Vital Questions Of The Digital Marketing Age
June 24, 2009 12:00am PDT
Doug Weaver debates both a panel and the audience over some of today's most pertinent digital marketing questions.
Provided by: iMedia Communications
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Case Studies
Digital Marketing and Event Solutions Agency Boosts Productivity and Morale With SharePoint Intranet
May 22, 2008 12:00am PDT
Cramer is a Boston-area agency specializing in digital marketing and event solutions. To maintain content and brand consistency, Cramer needed a system for management and version control of...
Provided by: Microsoft
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White Papers
Mobile and Digital Signage Market in Japan
August 1, 2009 12:00am PDT
This ROA Group white paper introduces the digital signage and mobile digital signage market of Japan and provides a market forecast until 2015. The recognition level of digital signage is lower in...
Provided by: ROA Group
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White Papers
How Digital Is Shaping The Future Of Pharmaceutical Marketing
October 7, 2010 12:00am PDT
Technology has prompted drastic changes in the marketing world over the past decade, and pharmaceutical marketing has not been excluded from this evolution. Faced with shifting consumer and...
Provided by: Manhattan Research
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WebcastsLive Webcast: 3 Simple Steps to Better Patch Security
For better patch security, you'll need to take some precautions and know how to react when the time comes. For help with that, check out this live webcast from TechRepublic.
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