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White Papers

From Social Media Hype to Social Media Marketing: 3 Steps toward Building Strong Customer Relationships

October 8, 2010 12:00am PDT

Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media...

Provided by: Unica
White Papers

Social Media Marketing Adoption: A Short Survey Of Marketers Exploring Social Media

June 24, 2008 12:00am PDT

In the summer of 2007, MotiveLab launched a white paper offering 12 Essential Tips for Success in Social Media. Over the following year, more than 3000 people downloaded the white paper, and over...

Provided by: Motivelab
White Papers

Leveraging Social Media: How To Understand Social Media And Create Your Strategy Plan

August 1, 2009 12:00am PDT

Social Media has exploded in the past year, and it seems that everyone is getting on board. Whether they are familiar with Social Media or not, they should have most likely used it them self, know...

Provided by: Shikatani Lacroix Design
White Papers

Social Media Marketing: Everything You Need To Know About Successfully Using Social Media

November 22, 2010 12:00am PST

Social media is a phrase one probably hears often, and it has so many meanings. It refers to websites such as Face book and LinkedIn, where users connect and share content with each other. It...

Provided by: Agent’s Sales Journal Magazine
Software

SocialMedia SocialMedia 1.0 (Mobile)

February 2, 2010 12:00am PST

hashtagsocialmedia.com hosts a weekly twitter event on Tuesdays that brings together Social Media professionals from around the world. Each week a new Moderator hosts the event and drives a unique...

Provided by: PointAbout, Inc.
Downloads

SocialMedia SocialMedia 1.0 (Mobile)

February 2, 2010 12:00am PST

hashtagsocialmedia.com hosts a weekly twitter event on Tuesdays that brings together Social Media professionals from around the world. Each week a new Moderator hosts the event and drives a unique...

Provided by: PointAbout, Inc.
White Papers

Pharma & Social Media: Practical Social Media Strategies For The Pharmaceutical Industry

July 7, 2009 12:00am PDT

Patients and caregivers shared health and treatment experiences with each other and physicians discussed clinical information with colleagues before the Internet, but the rise of Web 2.0 has given...

Provided by: Manhattan Research
Software

Social Media Friend Social Bookmarking Guide 1.7 (Mobile)

July 14, 2011 12:00am PDT

This Social Media Friend Guide focuses on Social Bookmarking and the popular social bookmarking tool Delicious. This guide includes an introduction to Delicious and details on Tags, Tag Bundles...

Provided by: AP Apps
White Papers

How Not To Ruin Social Media For Your Brand

May 11, 2010 12:00am PDT

Social media is experiencing exponential growth and it seems that everyone, from managers, executives, CEOs to companies, have a social media presence. One might be wondering if it's time the...

Provided by: American Management Association
Software

SocialMediaTrends 1.5 (Mobile)

August 10, 2011 12:00am PDT

DOWNLOAD IT FOR FREE UNTIL 15/02/2011What's HOT on Social Media around the world?!?Would you like to find and discover trends grouped by their regions easily?Search through social media or...

Provided by: Antonio Trigiani
White Papers

Social Media Marketing - Build A Loyal Community And The Rest Follows

January 1, 2011 12:00am PST

Social media optimization is all about integration. One develops a customized social media strategy to meet the company's needs, and make sure it's fully integrated with the Search and PPC...

Provided by: Webmarketing123
Downloads

Social Media Week February 2011 4.5.2 (Mobile)

September 18, 2010 12:00am PDT

Welcome. Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.Delivered primarily through a network of...

Provided by: Mobile Roadie
Software

MPACT Social Media Manager by Network Solutions 1.5 (Mobile)

February 18, 2011 12:00am PST

MPACT Social Media Manager by Network SolutionsMeasure your social media success. Is social networking really helping my business? Find out with MPACT. Bring insights and management capabilities...

Provided by: Network Solutions
Downloads

MPACT Social Media Manager by Network Solutions 1.5 (Mobile)

February 18, 2011 12:00am PST

MPACT Social Media Manager by Network SolutionsMeasure your social media success. Is social networking really helping my business? Find out with MPACT. Bring insights and management capabilities...

Provided by: Network Solutions
White Papers

The Complementary Roles Of Traditional And Social Media In Driving Marketing Performance

September 29, 2009 12:00am PDT

The media landscape has dramatically changed over the past decade, with traditional media (e.g., newspapers. television) now supplemented by social media (e.g., blogs. discussion forums). This new...

Provided by: INSEAD
White Papers

Social Media And Social Networking

February 14, 2010 12:00am PST

Social media are those which spread information through social, collaborative, or shared means. In its most ideal uses, social media relies on consumer- or user-generated content. Online and for...

Provided by: University of Michigan
White Papers

2010 Social Media Marketing Industry Report

April 16, 2010 12:00am PDT

This paper sets out to understand how marketers are using social media to grow and promote their businesses. Social media is hot. And for businesses it represents a marketing opportunity that...

Provided by: Michael A. Stelzner
Software

Room 214 - Social Media Agency 1.0.1 (Mobile)

April 26, 2011 12:00am PDT

The Room 214 mobile app provides a thought-leading, agency perspective on essential social media news and information. Now you can gain insight from what social media practitioners are paying...

Provided by: Room 214
Software

ICSC Social Media 1.1 (Mobile)

October 13, 2011 12:00am PDT

International Counsel of Shopping Centers (ICSC) has created the first ever ICSC Social Media App. This is a full-featured iPhone (and iPod touch) application for the Retail Real Estate industry...

Provided by: Mobilefringe
Webcasts

Webcast: Integrating Social Media into the Entire Customer Lifecycle

May 25, 2011 12:00am PDT

As social media rises to prominence and becomes an imperative for marketing organizations, its role and potential impact can be lost on sales and customer support groups. Companies enlist entire...

Provided by: InsideView

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