America's Game Michael MacCambridge Anchor November 26, 2008 Its difficult to imagine todaywhen the Super Bowl has virtually become a national holiday and the National Football League is the countrys dominant sports entitybut pro football was once a ramshackle afterthought on the margins of the American sports landscape. Yet in the span of a single generation in postwar America, the game charted an extraordinary rise in popularity, becoming a smartly managed, keenly marketed sports entertainment colossus whose action is ideally suited to television and whose sensibilities perfectly fit the modern age. Pro footballs ascent is an epic American story, and Americas Game does it full justice. Beginning with the World War II years, when the NFL was fighting for its very existence, Michael MacCambridge traces the games grand transformation, with particular attention paid to six key franchisesthe Rams, Browns, Colts, Cowboys, Chiefs, and Raidersand how their fortunes reflected the larger growth of the game itself. Along the way we meet the sports legendary architects, men such as Pete Rozelle, George Papa Bear Halas, Bert Bell, Tex Schramm, and Lamar Hunt, as well as a wide range of its memorable charactersincluding Johnny Unitas, Paul Brown, Vince Lombardi, Jim Brown, Al Davis, Joe Namath, Bill Walsh, and Deion Sanders. In the process we witness the rivalries, the games themselves, and the passion that have made professional football the nations signature sport. MacCambridge continues the story through the turbulent 1980s and 1990s, when labor disputes and off-field scandals shook the game to its core, and up to the sports present-day preeminence under Paul Tagliabue. The unique portrait of the modern games inner workings and relentless competitiveness sheds light on contemporary stars such as Ray Lewis and Peyton Manning, as well as on the men whose leadership skills are scrutinized and second-guessed by much of the country, celebrated coaches such as Bill Parcells, Dick Vermeil, Tony Dungy, and Brian Billick. Magisterial and sweeping, definitive and unprecedented in scope, Americas Game is cultural history at its finest. A thoroughly entertaining account of the entire universe of professional football, from locker room to boardroom, from playing field to press box, it is a unique lens through which to view the past sixty years of American history. From the Hardcover edition. About the Author Michael MacCambridge is the author of The Franchise: A History of Sports Illustrated Magazine, and the editor of the bestselling ESPN SportsCentury. He worked for eight years as a columnist and critic at the Austin American-Statesman, writing about movies, music, and popular culture. He lives with his wife, Danica Frost, and their children, Miles and Ella, in University City, Missouri.From the Hardcover edition. About Iceberg The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books. Features - Attractive interface provides a natural reading experience with full pagination. - Table of Contents incorporates one click navigation. - Vertical and horizontal page orientation. - Adjust font size with a pinch, text reflows automatically. - Search the text within a book. - Create margin notes with user notation. About Scrollmotion ScrollMotion, creator of the Iceberg Reader, is a content technology company based in New York City. For more information, visit www.scrollmotion.com. Support If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.