By Alistair Croll, Sean PowerPublished by O'Reilly Media (http://oreilly.com/catalog/9780596155131/)Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.With this book you will:* Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis* Find out your market's motivations with voice-of-the-customer research* Measure the health and availability of your website with synthetic testing and real-user monitoring* Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators* Understand how to assemble this data into clear reports tailored to your organization and audienceYou can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success."This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez." -- Imad Mouline, CTO of GomezSuperb Reading FeaturesThrough a partnership between O'Reilly Media and Lexcycle, this app includes the same features that have made Stanza an iPhone phenomenon with over a million downloads:* Full book text search* Several fonts and themes to choose from* Built-in dictionary* The ability to add annotations* Landscape view* Extensive cross-referencing and working hyperlinks* Zoom function for images and screenshotsAbout O'Reilly MediaO'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Whether it's delivered in print, online, or in person, everything O'Reilly produces reflects the company's unshakeable belief in the power of information to spur innovation. Learn more about Ebooks from O'Reilly at oreilly.com/ebooks.About LexcycleLexcycle is the creator of Stanza Bookbinder which was used to create this standalone book application. Stanza Bookbinder is based on the popular iPhone Ebook reading application, Stanza. For more information about Stanza, visit www.lexcycle.com.