The 50-Plus Marketing blog delivers news, views and opinions about the wealthiest group of consumers, the 50+. Started in 2003 it is the longest established and most authoritative blog about marketing issues relating to older consumers.Dick Stroud is the MD of 20plus30, a marketing consultancy that advises companies how to capture the buying power of 50+ consumers. He is the author of The 50-Plus Market and Internet Strategies. His corporate career includes working for IBM and PA consultants. At the dawn of time he collected a first-degree in Electronics and an MBA from Cranfield Business School.