Best Selling Book! Download the Facebook Era app to try out all the features of the app and sample a featured chapter for FREE. If you like it, you can buy the entire application and unlock all remaining chapters through the convenient in-app purchase option. The Facebook Era reader app brings to your mobile bookshelf the best selling book on Facebook for business from Clara Shih and Prentice Hall Professional, a publishing imprint of Pearson Education:ABOUT THE READER APPLICATIONPearson has developed an iPhone app that includes all the standard features you expect in a reader such as easy navigation, search, and hyperlinking. Sample featured chapters for FREE. Like what you see, simply use the in-app purchase option to unlock the entire library application.THE FACEBOOK ERA: TAPPING ONLINE SOCIAL NETWORKS TO BUILD BETTER PRODUCTS, REACH NEW AUDIENCES, AND SELL MORE STUFFPeople in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that weve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.--Sheryl Sandberg, Chief Operating Officer, FacebookThrough case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in todays radically new era: The Facebook Era.* Includes a practical 60-day action plan for positioning your company to win in the Facebook Era* For companies of all sizes, in all industries--and business functions ranging from marketing to operations* By Clara Shih, creator of Faceconnector, first business application on Facebook* Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the Internet* Use online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance* Define and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on it* Implement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiativesAbout PearsonThe global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Pearson IT Certification, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.
