Get Content Get Customers : Turn Prospects into Buyers with Content Marketing Joe Pulizzi McGraw-Hill April 29, 2009 Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers--without interrupting their lives. It's the new way of marketing, and it's the only way to build a loyal, engaged customer base. "Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships." --Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University "Deftly navigating the worlds of PR, advertising and marketing,Joe and Newt prove that the real secret to great marketing is nota brilliant tagline, but creating compelling and useful content." --Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360Digital Influence, and author of Personality Not Included " Get Content Get Customers provides a play-by-play for any marketerwho is serious about breaking away from the pack." --Greg Verdino, Chief Strategy Officer, Crayon, LLC About Iceberg The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books. Features - Attractive interface provides a natural reading experience with full pagination. - Table of Contents incorporates one click navigation. - Vertical and horizontal page orientation. - Adjust font size with a pinch, text reflows automatically. - Search the text within a book. - Create margin notes with user notation. About Scrollmotion ScrollMotion, creator of the Iceberg Reader, is a content technology company based in New York City. For more information, visit www.scrollmotion.com. Support If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.
