By Harold DavisPublished by O'Reilly Media (http://oreilly.com/catalog/9780596155803)With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.* Learn how to create effective campaign plans for your website* Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)* Drive traffic to your website and make money as an advertising host* Add AdSense code and Google search to your site* Learn how content, search, and referral ads perform* Create and edit AdWord campaigns* Monitor AdWords activity and improve your campaign's performance Superb Reading FeaturesThrough a partnership between O'Reilly Media and Lexcycle, this app includes the same features that have made Stanza an iPhone phenomenon with over a million downloads:* Full book text search* Several fonts and themes to choose from* Built-in dictionary* The ability to add annotations* Landscape view* Extensive cross-referencing and working hyperlinks* Zoom function for images and screenshotsAbout O'Reilly MediaO'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Whether it's delivered in print, online, or in person, everything O'Reilly produces reflects the company's unshakeable belief in the power of information to spur innovation. Learn more about Ebooks from O'Reilly at oreilly.com/ebooks.About LexcycleLexcycle is the creator of Stanza Bookbinder which was used to create this standalone book application. Stanza Bookbinder is based on the popular iPhone Ebook reading application, Stanza. For more information about Stanza, visit www.lexcycle.com.