By Justin Cutroni Published by O'Reilly Media (http://oreilly.com/catalog/9780596158019) Discover How Well Your Website Works Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool. You'll learn how to track different market segments and analyze conversion rates, and discover advanced techniques such as marketing-campaign tracking. This book provides complete code samples for web developers, and explains the concepts behind the code to marketers, managers, and others on your team. * Understand exactly how the Google Analytics system works * Learn how to configure the system to measure data most relevant to your business goals * Track online marketing activities, including cost-per-click ads, email, and internal campaigns * Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets * Configure Google Analytics to track enterprise data, including multiple domains * Use advanced techniques such as custom variables and CRM integration About the Author Justin Cutroni is a web analytics expert and Google Analytics Certified Partner, authorized by Google to teach Google Analytics Seminars for Success. He works with senior management to drive the strategic use of web data, and collaborates with marketing and IT teams to develop implementation plans and processes. Superb Reading Features Through a partnership between O'Reilly Media and Lexcycle, this app includes the same features that have made Stanza an iPhone phenomenon with over a million downloads: * Full book text search * Several fonts and themes to choose from * Built-in dictionary * The ability to add annotations * Landscape view * Extensive cross-referencing and working hyperlinks * Zoom function for images and screenshots About O'Reilly Media O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Whether it's delivered in print, online, or in person, everything O'Reilly produces reflects the company's unshakeable belief in the power of information to spur innovation. Learn more about Ebooks from O'Reilly at oreilly.com/ebooks. About Lexcycle Lexcycle is the creator of Stanza Bookbinder which was used to create this standalone book application. Stanza Bookbinder is based on the popular iPhone Ebook reading application, Stanza. For more information about Stanza, visit www.lexcycle.com.
