If you have an idea to pitch to Wal-Mart, you can be sure you're only going to get one shot to present it to them, so you'd better make it count. You've got to think like a large retailer and talk to them in terms they will understand. You also have to do your homework to make sure you're even a good fit for the mass-merchandising giants. And in this audio you'll hear how to conduct the kind of research you need to make sure you're ready for the big retailers, and how to pitch yourself to them when you are. Key ConceptsHow to make sure the mass market carries what you want to sellWhat to do if your product is considered "seasonal"How to conduct research on Wal-Mart-even if you don't have one nearbyHow to make deals with everyone-including your competitorsWhat to do if you discover you're not quite ready for Wal-Mart so that you can get ready right awayHow to prepare for the "big sales calls" to the big department storesThe criteria you'll need to meet in order to sell to mass merchantsRemember, the shelves of Wal-Mart aren't sitting empty waiting for your product to come along. If you're going to replace an existing product, you've got to show buyers why they should make the switch. But nothing is worse than going into Wal-Mart unprepared. This app features the best reading and listening experience: Full audio version includedBookmarkingAutomatically saves your current reading spotChange Font SizesPortrait or Landscape reading with fast scrolling Download this app now! *Want to learn more? Search our other apps for more profitable and interesting topics*
