hy.pr link reader 1.0 (iOS)

With the hy.pr link reader app, you can instantly activate any hy.pr link you read in print with the iPhone's camera no typing necessary!Found in many of your favorite print publications, hy.pr links give you the power to share the content your read in print with your online friends, contacts and social networks; access additional content chosen by the publisher; and save content to your online bookmarks transforming traditional printed media into a truly interactive experience. FOR USERSWith the hy.pr link reader app, users can easily and instantly:* share printed content with online social networks* save printed content to online bookmarks* access additional and related content from publishers* register for and share online contests, coupons and promotionsFOR PUBLISHERSWhen hy.pr links are integrated into a publication, publishers can:* increase brand awareness across social networks capture new subscribers and leads provide advertisers with cross-media programs, including contests & promotions gain access to the kinds of usage analytics that were previously only available for digital contentTo learn more about hy.pr links and to view a complete list of supported publications, visit http://hy.pr.