In Pursuit of Elegance: Why the Best Ideas Have Something Missing Matthew E. May Broadway Business May 19, 2009 What made the Sopranos finale one of the most-talked-about events in television history? Why is sudoku so addictive and the iPhone so darn irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? Elegance. In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elementsseduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that whats not there often trumps what is. In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world. About the Author MATTHEW E. MAY is the author of the critically acclaimed The Elegant Solution, which won the Shingo Research Prize for Excellence. A popular speaker, he lectures to corporations, governments, and universities around the world, and is currently Senior Lecturer on Creativity and Innovation at Pepperdine University Graduate School of Business. He spent nearly a decade as a close adviser to Toyota, and his articles have appeared in national publications such as USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal and on National Public Radio. A graduate of the Wharton School of Business, he lives in Southern California. About Iceberg The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books. Features - Attractive interface provides a natural reading experience with full pagination. - Table of Contents incorporates one click navigation. - Vertical and horizontal page orientation. - Adjust font size with a pinch, text reflows automatically. - Search the text within a book. - Create margin notes with user notation. About Scrollmotion ScrollMotion, creator of the Iceberg Reader, is a content technology company based in New York City. For more information, visit www.scrollmotion.com. Support If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.
