The Retail Revolution: How Wal-Mart Created a Brave New World of Business by Nelson Lichtenstein 3.0.1 (Mobile)

The Retail Revolution: How Wal-Mart Created a Brave New World of BusinessNelson LichtensteinMetropolitan BooksJuly 21, 2009The definitive account of how a small Ozarks company upended the world of business and what that change meansWal-Mart, the worlds largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Waltons firm became a byword for cheap goods and low-paid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sams protgs have created a new economic order which puts thousands of manufacturers, indeed whole regions, in thrall to a retail royalty. Like the Pennsylvania Railroad and General Motors in their heyday, Wal-Mart sets the commercial model for a huge swath of the global economy. In this lively, probing investigation, historian Nelson Lichtenstein deepens and expands our knowledge of the merchandising giant. He shows that Wal-Marts rise was closely linked to the cultural and religious values of Bible Belt America as well as to the imperial politics, deregulatory economics, and laissez-faire globalization of Ronald Reagan and his heirs. He explains how the companys success has transformed American politics, and he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire. Insightful, original, and steeped in the culture of retail life, The Retail Revolution draws on first hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of the phenomenon that has transformed international commerce.About IcebergThe Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.Features- Attractive interface provides a natural reading experience with full pagination.- Table of Contents incorporates one click navigation.- Vertical and horizontal page orientation.- Adjust font size with a pinch, text reflows automatically.- Search the text within a book.- Create margin notes with user notation.About MacmillanMacmillan in the US is a group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck, which is based in Stuttgart, Germany. Our American publishers include Farrar Straus & Giroux, Henry Holt & Company, W.H. Freeman & Worth Publishers, Palgrave Macmillan, Bedford/St. *s, Picador, Roaring Brook Press, St. *s Press, Tor Books, & Bedford Freeman & Worth Publishing Group.About ScrollmotionScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. For more information, visit www.scrollmotion.com.SupportIf you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.