The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 3.0.1 (Mobile)

The Tipping Point: How Little Things Can Make a Big DifferenceMalcolm Gladwell Little, Brown and Company November 1, 2006The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. About the AuthorMalcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.About IcebergThe Iceberg Reader revolutionizes the reading experience by combining the familiarity and timelessness of books with the convenience of New Media. Iceberg makes it easier than ever to browse, buy and enjoy the written word.Features- Natural book-like reading experience with full pagination, like the original printed editions. - Each title includes cover art, front matter, running heads and page numbers.- Table of Contents incorporates one click navigation.- Vertical and horizontal page orientation. - Adjust font size with a pinch, text reflows automatically.- Brightness adjustment with paper-like backgrounds. - Swipe to turn the page.- Search the text within a book. - Create margin notes with user notation. - Integrates with iTunes bookstore, so your next Iceberg book is just one click away. About HachetteHachette Book Group USA is a leading US trade publisher headquartered in New York, and owned by Hachette Livre, the second largest publisher in the world. In one year, HBGUSA publishes approximately 450 adult books, 150 young adult and childrens books, and 60 audio book titles. In 2007, the company had a record 82 books on the New York Times bestseller list, with 20 of them ranked #1. In addition to selling and distributing its own imprints, HBG distributes publishing lines for Chronicle Books, Microsoft Learning, Arcade, Time Inc. Home Entertainment, Harry N. Abrams, InnovativeKids, Phaidon Press, Filipacchi Publishing, Kensington, MQ Publications, Strictly By The Book, Weinstein Books and Gildan Media.About ScrollmotionScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. Our proprietary technology is reshaping how people experience digital information and entertainment, and ScrollMotion is also helping many of the greatest names in traditional media tap the vast potential of the mobile space. For more information, visit www.scrollmotion.com. SupportIf you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.