Social Enterprise
Lead your enterprise's social media initiative by following this expert advice on technologies, methodologies, tools, and employee policies.
Articles about Social Enterprise
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What NSA's PRISM means for social media users
The PRISM program brings an important point about social media use to the forefront: be discerning about what you post online.
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Automate and monitor social media engagement with these tools
Joseph Parker highlights three automation and tracking solutions that might help you be more efficient with your social media efforts.
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Lack of accessibility should kill CAPTCHAs, but where's the replacement?
Several Australian consumer groups have combined to call for an end to CAPTCHAs across the web.
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Rolling video into social media
Online video is poised to take social media to new levels of engagement and is reported to increase landing page effectiveness while lowering bounce rates.
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Social media etiquette tips and abbreviations cheat sheet
There are some unique considerations to online etiquette when it comes to social media (think: hashtag use). By following these basic guidelines, you should avoid a social media faux pas.
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The slippery slope of enterprise social media policies
Ask legal counsel to review your social media policies. If your company doesn't have a social media policy, are you certain you want one?
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Peering behind the shroud of online and social media privacy
The privacy landscape online and on social media is being affected by more than governments, and even the idea of privacy rights on social media may be exaggerated.
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Pros and cons of outsourcing social media
Fewer businesses are outsourcing social media tasks but when they do, they tend to favor outsourcing design and development, content creation, and analytics.
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Discovering the phantom costs in social media
Experts weigh in on the phantom costs associated with social media campaigns that you may be overlooking. Time is one example of a business expense you may not consider.
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Social media disaster prevention and response tips
Here are several ways to try to prevent your company from committing a social media faux pas. Also, learn what to do if a social media disaster does occur.
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Create a social media content posting and curation calendar
Planning ahead makes social media management so much easier. A simple way to keep you on track is to develop a content and curation calendar for your social posts.
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U.S. states lining up to limit employer access to personal social media accounts
As U.S. state governments continue restricting employer efforts to study employees' and job seekers' personal social accounts, employers might need to review policies to ensure they are not counter to...
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Putting social into a B2B perspective
Before investing resources in social media, B2B businesses should determine where their audience spends the most time online in order to pinpoint which platform will offer the most bang for the buck.
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Tracking down the right social media management tool
Get highlights on five social media management tools that could work for a variety of businesses.
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Tell your brand's story on social media by appealing to the personal
Social media gives customers a direct and easy way to express their every thought about your brand. Read tips on interacting with and responding to that feedback in ways that strengthen your brand.
