marketing research News and Other Resources

Video

Research In Motion aims to take smartphone market by Storm

November 19, 2008 10:16am PST

ZDNet correspondent Sumi Das talks to senior editor Sam Diaz about the upcoming launch of the much-anticipated BlackBerry Storm. Diaz also details how the phone stacks up against its formidable...

Blog Post

Social engineering or Microsoft marketing research?

October 25, 2008 4:12am PDT

I don't expect my largest operating system and general information processing product vendor to call asking the same questions I'd expect during a social engineering phone call, even if ostensibly...

34 Latest comment by c_johnson79@...

Blog Post

Make sure your business plan includes a targeted marketing strategy

January 20, 2009 6:08pm PST

Consultants who put together their own business plans should do everything they can to focus their sales and marketing efforts. Rick Freedman tells you why and how to get started.

Articles

Research, research, research to price yourself into the market

December 7, 1999 8:00am PST

Do you know what you're worth in the marketplace? If you don't, Bruce Maples tells you how to go about pricing your skills and then use the information to negotiate a new job. If you're...

Image Gallery

Gallery: Marketing the 787 Dreamliner

December 15, 2009 6:41am PST

On the eve on the 787's first flight, the media was taken through the Dreamliner Gallery in Everett, Wash. where customers pick seats, themes, galleys, bars and any number of amenities.

Image Gallery

Microsoft's worst TV shameless marketing plugs

April 16, 2010 10:32am PDT

A selection of in TV-programme plugs of Microsoft software

6 Latest comment by goldenpirate@...

Blog Post

BackCountry Navigator PRO app developer's secret to success in the Market

December 21, 2011 8:48pm PST

William Francis interviews Android developer and CritterMap Software owner Nathan Mellor, who offers advice on marketing mobile apps.

Blog Post

Video: Metcalfe says research universities best place for energy research-not business monopolies or government labs

April 2, 2009 1:00am PDT

Bob Metcalfe, a general partner at Polaris Venture Partners, explains how Washington actually helped the Internet, and where the best place to look for green innovations now are.

Blog Post

MySpace choose your marketing weapons

December 21, 2006 12:09pm PST

With all the noise about predators on MySpace, no one seems to be the least interested in learning that kids who actually use it say they ignore sexual approaches on MySpace.But something they...

1 Latest comment by mrkahatr

Blog Post

Who's the marketing whiz that came up with this one?

January 10, 2007 12:02pm PST

In years past I have attended numerous and varied trade shows. Some of those shows have been small intimate affairs and some have been huge like Comdex in its heyday. Many of these shows have had...

9 Latest comment by Lodai

Blog Post

New Apple products sport Harpertown processors

January 8, 2008 10:59pm PST

Apple introduces a more powerful Xserve and a Mac Pro that comes packed with twice the performance of the previous version of the workstation.

Blog Post

Ubuntu: It's time to tackle the marketing machine, open source style

January 25, 2010 5:50am PST

With the addition of an iTunes-like music service, Jack Wallen sees Ubuntu 10.04 being a huge hit. But it's going to require some help from the Ubuntu community. Read on to see how he thinks the...

88 Latest comment by roelj

Blog Post

Do April Fool's Day practical jokes make good marketing tools?

April 1, 2008 10:56am PDT

As a holiday, April Fool's Day can hardly be considered an official day of celebration. But that doesn't stop many companies from using the annual date of practical jokes to make a little public...

12 Latest comment by seanferd

Blog Post

Another example of poor IBM marketing

September 8, 2008 1:40pm PDT

Here's another example of the fine, fine marketing done by IBM in the 1980's. This time the victim is the PS/2.

Blog Post

Five marketing tips for application developers

April 4, 2011 10:50am PDT

If the responsibility of marketing your application is new territory for you, these tips will help you develop the best strategies for pulling in customers.

Blog Post

This little Android app went to market

July 21, 2011 12:58pm PDT

Developer William Francis shares his thoughts on distributing Android apps via three channels: the Android Market, the Amazon Appstore, and your website.

3 Latest comment by ProjectJourneyman

Blog Post

Savvy marketing companies take advantage of Google Apps

October 3, 2011 11:28am PDT

Many of the new features released by Google seem to be aimed squarely at the needs of marketing professionals. Susan Cline explains.

2 Latest comment by jneville.work

Blog Post

How to market your IT consultancy

March 12, 2012 11:41pm PDT

Google's listings, a company blog, client recommendations, and more are all good ways to market an IT service company.

23 Latest comment by jtcinasp

Blog Post

DIY: Manage email campaigns with phplist

April 16, 2012 3:35pm PDT

Phplist is a powerful and easy to install open source tool that makes it easy for small shops to create lists and send announcements for email marketing campaigns.