BASF: The value of raw data and how to benefit from it Data is the single biggest raw asset that BASF has, according to Frithjof Netzer, chief digital officer for BASF. The company has a process to farm, refine and market its data. BASF also uses an in-house process called Innorate to create disruptive business ideas.

BASF: The value of raw data and how to benefit from it

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