Getting green consumers to take action

March 26, 2009, 1:33 AM PST | Length: 216

At the Green: Net '09 conference in San Francisco, Erin Carlson, director of Yahoo for Good, breaks down the demographics of green-minded consumers who visit the Web site. She says most people need something exciting to grab their interest--what she calls the dessert. Then the service can slip in useful information (the broccoli) to educate and inform readers on real issues.