Gowalla CEO: Bringing in users with free burritos and NBA tickets

April 1, 2010, 9:35 AM PST | Length: 189

At Where 2.0 in San Jose, Calif., Gowalla CEO Josh Williams talks about the company's latest promotions to bring in more users to its service. He says the company is teaming up with Chipolte and the New Jersey Nets to attract mobile users to their brands with virtual goods.