Larry Brilliant outlines Google's giving strategies

November 5, 2008, 4:40 AM PST | Length: 333

At the Dreamforce conference in San Francisco, Larry Brilliant, executive director of Google.org, declares that Google ripped off Salesforce's 1/1/1 model--and the company is proud of it. The model calls for a company to give 1 percent of its time, 1 percent of its equity, and 1 percent of its product to charity. Brilliant also notes that Google focuses on areas where its area of expertise--technology--can do the most good, and explains why nonprofits ask to use Google Earth more often than asking for money.