Ning, king of custom social networks?

January 28, 2008, 12:33pm PST | Length: 00:12:58

On Working Webware, ZDNet Editor in Chief Dan Farber and Webware.com's editor Rafe Needleman sit down with Ning CEO Gina Bianchini to find out about the company's social-network platform strategy and how the CEO plans to compete against other social-network enablers. Farber and Needleman then analyze the company's viability in the crowded social-networking space.