Salesforce's Rypple puts a social spin on performance reviews
March 16, 2012, 4:52am PDT | Length: 00:04:46
At a Cloudforce in San Francisco, Salesforce.com COO George Hu demos the company's new social based HR performance management tool. Rypple uses social tools to set goals and objectives and recognize workers with badges and gaming concepts. It will cost businesses $5 per month per user.
>> If work is social, why can't our HR applications be social? Why can't our HR applications be as collaborative as Facebook, as transparent as Twitter, and as engaging and as fun as the best social games, like Cityville? And if could do that, we could take HR applications from being systems that just tracked employee information to being weapons to really transform our cultures, and take our performance to a new level. And that's why we're so excited to introduce Salesforce Ripple today. Salesforce Ripple is performance management for the social enterprise. And the first thing you'll notice when you look at it is this does not look like any performance management tool we've ever seen. This looks more like Facebook. It's got a feed in the middle, it's got your friends on the left, except this case they're your colleagues. And for the first time ever inside a Salesforce application, we have badges, we've got the idea of social games -- the best practices from social games right inside the application. In fact these are some of the real badges used by Living Social today in its deployment of Salesforce Ripple. Now if I'm an Account Executive, one of the badges I really want is the coveted turkey and gravy badge. This is the -- to the turkey and gravy badge, it's a very important badge. It means I've made my number now for three quarters in a row -- very, very exciting. Right next to it you have the supreme surprise and delight badge, which is the most coveted badge at Living Social. It's hand -- it's given out only by a -- a select number of people can give out this badge, and it's the most coveted badge in the company. Now let's say me as the Account Executive, I want to recognize someone that's helped me do a great job. This person's helped me sign a new merchant -- something that happens every day at Living Social. And I want to thank Jamie phonetic for -- for helping me do this. Now in the old world, this probably would have never made it onto a performance -- a performance review, and maybe I would have sent -- maybe I would have sent Jamie an e-mail, and maybe, you know, she would have felt good about it. But in Salesforce Ripple it's totally different. I can give her a badge. And the badge I want to give her is the supreme surprise -- excuse me -- is the under the radar badge. This is one of their real badges, it's the under the radar badge. And when I give her this badge, and I say thanks for winning a new merchant, not only does Jamie see it, but the entire company sees it. Imagine -- imagine Jamie's excitement when she sees that Michael phonetic recognizes she did a great job, Rachael phonetic knows she did a great job, her boss knows she did a great job. This is not performance management like we've ever seen it. This is really performance motivation. This is exciting. And if I want to give Jamie some feedback, if I want to, you know, let her know basically that, you know, I have some constructive feedback for her, I can do that as well. I can offer her feedback, I can request feedback. It's all transparent, it's all in the system. This really makes it a social process, not a political process. This is very different. It turns the whole paradigm on its head. Now I want to show you another exciting part of Salesforce Ripple, which is really about goals and objectives. You know, the most important priority as a -- as an executive is to get my employees motivated and aligned, and on the right path. And the great thing about Salesforce Ripple, is that not only can I create goals and objectives for my team, but that the process can come bottoms up. Anyone in the company can start a movement. Just like we saw with the Coney 2012 video, anyone from the grassroots level can start a movement. Now Jenny Anderson is not the CEO of Living Social, she's a recruiter. And she wants to create a movement to get people to refer friends for jobs at Living Social. So she's created this -- this objective -- let's click on that, Dan. And when you -- she clicks on it, you'll see that already six people have listed this as their top objective, 44 have committed to help the cause, to refer 5 -- 5 friends into Living Social. This is how they're going to hit their 150 employees recruited a month. And she's picked a very special badge for this, again, another real Living Social badge. This is the all hands on deck badge. This is something they use to say they send a signal flare, this is important, and we're someone that is really out there to really get -- get the accomplishments and the objectives of the company done, and you get this special badge if you do that. Very exciting. Now if you're out there, you're using the sales cloud, you're using the service cloud, you're using inaudible, this is fantastic. I want it. I want it, but I want it integrated with what I'm doing today. So let's -- Dan, let's show them that. Let's show them the -- the -- the -- the sales cloud, which we all know and love. Here's the Deals tab for Living Social, and you can see here, a new button, Ripple Thanks. So if I want to thank Jamie for that great work she's done, I can do that right inside the application. Again, I can give her that under the radar badge, I can give her the thanks, I can post it. The difference is now it doesn't just show up in a Ripple feed, it shows up in chatter, it shows up in the main feed. And because it shows up in chatter, and because chatter of course is part of the social enterprise -- it's social, it's mobile, it shows up everywhere chatter is. So if I want to show it on my iPhone, my iPad, my Android, my Blackberry -- everywhere I am, it is there.