Reaching impenetrable markets with freemium

March 30, 2010, 8:53 AM PST | Length: 270

At mediabistro.com's Freemium Summit in San Francisco, Box.net CEO Aaron Levie talks about the benefits of using freemium as a business model. He says, freemium strategies provide, faster traction, increased customer retention, and they force owners to deliver a better product to its users.