CEO Marc Benioff touts 'social enterprise'

August 31, 2011, 11:02 PM PST | Length: 126

At the Dreamforce conference in San Francisco, CEO Marc Benioff says that enterprise technology is going to face an uprising akin to the Arab Spring in the Middle East. The theme is that customers are going to revolt against traditional enterprise software as corporations become more social.

Jeff Mowatt
Jeff Mowatt

It has been said that the information revolution will economically disenfranchise increasingly large numbers of people leading to uprisings. That came from an earlier interpretation of 'social enterprise'. So what is social enterprise?