Salesforce.com CEO Marc Benioff touts 'social enterprise'

August 31, 2011, 11:02 PM PST | Length: 126


At the Dreamforce conference in San Francisco, Salesforce.com CEO Marc Benioff says that enterprise technology is going to face an uprising akin to the Arab Spring in the Middle East. The theme is that customers are going to revolt against traditional enterprise software as corporations become more social.