Tech execs talk up iPhone 'freemium' models

March 30, 2010, 4:16 AM PST | Length: 228


At mediabistro.com's Freemium Summit in San Francisco, mobile phone developers discuss how they’re using a freemium business model to attract users and monetize revenue to their iPhone apps. The freemium model is well suited to the mobile platform because Apple allows for the implementation of microtransactions inside their apps, the execs add.