March 1, 2012, 7:42 PM PST | Length: 49:52
An increasing number of small businesses are cashing in on the unprecedented opportunities created by the explosion of online marketing. However, an even larger number have yet to take advantage. While many might say that they don't have the time or need for such things, the growing trends arising from web-based services such as social media cannot be ignored and may ultimately determine the fate of their business. For many, the only thing that really holds them back is a clear understanding of what's possible and how to get started. Fortunately, we can help. In this video, which was originally presented as a live and interactive webcast on February 23, 2012, learn about the most important challenges, opportunities, and practical considerations for small business owners and decision makers: Learn about the most important trends that are most likely here to stay and worth your consideration; Hear how people just like you are leveraging the the web and online media to grow their business, and Gain a better understanding of what you need to ensure an effective strategy for online marketing. Get it all from ZDNet Small Business Matters editor Heather Clancy who explains exactly what you need to either start or grow your budding business.