Smarter Commerce: Redefining Business in the Age of the Customer

Selling products to customer is just the beginning. Due to vast amounts of information, customer feedback and multiple sales channels available to consumers online, the simple idea of commerce has become much more complex.

The balance has shifted - and consumers find themselves more empowered than ever before. When a single customer can boost or damage reputations with the click of a button, how should businesses react?

CBS Interactive and TechRepublic are proud to present Smarter Commerce: Redefining Business in the Age of the Customer, an OnDemand and interactive webcast containing tactics and strategies for making the most of a business environment where customer engagement, communication and transparency are at the forefront of a company's success.

• Discover why B2B and B2C strategies need to take into account the connection between social media, company and consumer.
• Explore why your enterprise must understand the next generation of consumers -- what they want, need and expect, and how anticipation rather than reaction in a global commerce system is crucial.
• Learn about companies that are successful in avoiding inefficiency and waste in the supply chain that is no longer acceptable to consumers, and what parts behavioral analytics, visibility solutions and customer feedback play.

Many businesses are beginning to alter commercial strategies to more effectively buy, market and sell products in a world where smarter commerce is necessary. When the customer is 'king', and transparent communication is expected, long-term success is now reliant on overhauling more traditional business practices.

Don't miss this OnDemand webcast hosted by Emmy Award-winning journalist Jonas Tichenor, and featuring CBS Interactive's Charlie Osborne, to learn about Smarter Commerce: Redefining Business in the Age of the Customer, and discover how best to understand the next generation of customers.

Watch Today!