1-800-FLOWERS.COM: Creating an e-Commerce Platform for the Future
1-800-FLOWERS.COM, INC. is the world's largest florist and gift shop, with revenues approaching US$1 billion. 1-800-FLOWERS.COM, INC. needed to replace multiple, diverse, e-commerce systems with a unified technology platform. 1-800-FLOWERS.COM teamed with IBM to implement IBM WebSphere Commerce for two of its gift food brands as an initial proof of concept for the platform. Using knowledge gained from this first rollout, the company will take a greater role in transitioning most of its other brands to the new platform over the coming year.