10 Reasons To Love CRM Marketing Automation

Marketing automation is not a new concept, but it is often the last component that companies add to a CRM solution, following SFA (Sales Force Automation), contact-management and customer-support applications. That can make integration a challenge - but a challenge worth overcoming. Solutions from vendors ranging from SAP to SAS Institute Inc. can help harness data collected by other systems and use it to drive new revenues, as well as streamline marketing and sales expenditures. It may be the component of a CRM solution that most clearly pays for itself.