10 Ways CXOs Can Use Social Media To Lead Change

This paper provides 10 ways you can use social media to get the ball rollin' in 2010 and lead the change necessary for your organization. If your company is global (or is bigger than your immediate four walls), a blog is a great way to reach people. Sure, getting on a plane and meeting face-to-face is the best and it's limiting. You only have so much time - you still need a life at home. Your organization will be better off if you lead a balanced life. Leverage the power of a blog to extend your influence.