10 Ways to Drive Performance in Pharmaceutical Sales and Marketing

This paper outlines barriers to effective performance management, and the IBM Cognos corporate performance management solution, which provides reporting, scorecarding and analysis, and integrates and coordinates the decision-making process, freeing up technological and financial resources, as well as sales and marketing personnel, to maximize revenue and market share. This paper presents a number of practical ways in which one can begin the alignment process in the sales and marketing departments - two high-profile and high-impact areas that have a significant impact on the company's bottom line.