12 Simple Rules for Working With Color

For marketing material, color is arguably one of the most powerful design tools at one's disposal. It is extremely noticeable - even when viewed from a distance, a document with color stands out from black-and-white publications. The publications will come to life with the appropriate application of color, and the user can also use color to reinforce the organization's brand and identity. Adding a splash of color can give the user a lot of bang for the marketing bucks.