2010 Social Media Marketing Industry Report

This paper sets out to understand how marketers are using social media to grow and promote their businesses. Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet - from giants like Starbucks and IBM to the local ice cream shop - are exploring social media marketing initiatives. A year ago, businesses were uncertain about social media. Now it's here to stay and companies are rapidly adopting social media marketing. Much like email and websites first empowered businesses, social media is the next marketing wave.