21 Tips to Improve HTML Email Delivery

Is anyone wondering if one should be sending HTML or text-only newsletters and correspondence? Often there is more energy and passion applied to the graphic design, (which, if incorrectly designed, has about a 70% chance of never making it to ones recipient), than there is to the content, personalization headline and call-to-action elements combined. If not done correctly, HTML email delivery rates can be sub optimal, so the authors have pulled together this short paper to help email marketers avoid some of the pitfalls and potholes and get their masterpiece delivered to the recipients' inboxes.