3 Steps To Measure And Optimise Digital Marketing

There are multiple ways to approach the increasingly asked question, "How do I measure and optimise my digital marketing investment?" One way is to start from the beginning, and ask, "What is the customer journey?" Before the rise of interactive marketing, the customer journey typically begins with awareness through advertising, such as TV, cable, print, radio and direct contact. The customer may begin contact while they are shopping at a retail store, or through a conversation with a friend. Eventually, the journey reaches a point where the customer tries a product and experiences it first hand.