3dtv - Taking the TV Experience to a New Dimension

Still in its infancy, 3D TV is forecasted to be the next big revenue generator for the digital television industry. Several broadcasters, service providers and operators, including BSkyB in the UK, and DirectTV and ESPN in the United States have either already launched 3D TV channels or announced dates for the introduction of commercial 3D TV channels in the second half of 2010. The purpose of this Vision Paper is to discuss how Pay-TV operators can turn the 3D TV opportunity into a must-have service for their subscribers. It focuses on arguably the single most important element - the consumer experience. Get it right - and 3D TV should live up to even the wildest forecasts: get it wrong and some broadcasters, operators, service providers and equipment manufacturers face the prospect of a long-wait to recover investments.