3M Achieves Productivity and Increases Profitability With CRM Siebel On Demand
3M is a global company present in almost 200 countries, with more than 67,000 employees of all nationalities. 3M headquarters are in St Paul, Minnesota, in the United States. The challenges were to increase company profitability through client segmentation; control field workers; and save investments in software and maintenance by implementing a system that could be used remotely by representatives. The solution increased the productivity of sales forces, which are now able to remotely collect information from CRM, such as prices and online promotions. The company standardized the accounts, establishing a common language for businesses using CRM On Demand to make market intelligence, with control of sales time of greater value, approach and visibility.