5 Common Word Usage Mistakes That Make You Sound Stupid (Or Worse, Pompous)
Source: American Express
Good communication matters in marketing, especially, because the words you use (and how you use them) create an image of who you are. Websites, brochures, blog posts, sales collateral, Slideshare presentations, Facebook pages and Twitter streams full of jargon, pabulum, and poor grammar tell your customers that you don't really care. If you care about your business, you should also care how you describe it. If you care about making a great impression, you should take care in how you speak and write.