5 Phases To Email Marketing

When using email marketing to sell a product or service you can't just start selling to your readers in the first email. The reason is the odds of the reader knowing who you are or what you are all about are pretty low, even if they subscribed to your newsletter from a form on your website. People do not purchase from those they do not know. So the key to a successful email marketing campaign is "Warming up" your readers to the sell.